Employer branding

SURVEYS

• General job satisfaction

• Engagement pulse

• Job candidate experience, onboarding & exit

• Public opinion & labor market

EMPLOYER BRANDING STRATEGIES

• Vision, mission, and values 

• EVP / drivers

• Challenges

• Culture, identity, and personality

• Social media campaigns

• Job ads

• Career pages

• Recruitment chatbots

• Structured interviews

INTERVIEWS

• Individual interviews

• Focus group interviews

• Content analysis

TALENT ATTRACTION STRATEGIES

• KPIs

• Audiences

• Messages

• Channels

• Arguments

• Tone of voice

INTERNAL COMMUNICATION TOOLS

• Value trainings

• Referral programs

• Orientation materials

• Employee engagement events

• Bonus & benefit systems

• Mentoring programs

• Internal communication visuals